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- Acquired from US Principal, Lovable World Trading Co. in 2000
- Operates in super Premium & Premium Segment
- First International Brand to successfully launch in India
- Has a commanding market share of the Premium Lingerie
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- Launched in the year 2004
- Operates in Mid - Market Segment
- Market Leader in Southern States & foraying in other regions
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- Acquired in 2009 and launched in the same year.
- Operates through the network of Daisy Dee
- Targetted at the young with contemporary products
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