About Lovable India – Official Store of Lovable Lingerie Ltd, Made in India Since 1987

Lovable India is the official online store of Lovable Lingerie Ltd, an Indian women's innerwear manufacturer founded in 1987. The company is headquartered in Mumbai, listed on the National Stock Exchange (NSE: LOVABLE) and the Bombay Stock Exchange (BSE: 533343), and makes every bra, panty, camisole, sportswear and nightwear product it sells in its own factories in Bengaluru and Roorkee. Its two brands are Lovable, the premium line, and Daisy Dee, the everyday-value line. Orders ship free across India with cash on delivery.

Who makes Lovable bras?

Lovable Lingerie Ltd was incorporated in Mumbai on 29 September 1987 and is one of the oldest women's innerwear manufacturers in India. In 1995 the company licensed the Lovable brand from Lovable World Trading Company, USA, and in 2000 it acquired the brand outright for India, Nepal and Bhutan. The first factory was built to Lovable USA's specifications and the company's designers were trained at Lovable's studio in Atlanta; the in-house design studio in Bengaluru has run since 1996. The company's product lines, All Day Long, Cotton Essensuals, Encircle and Tease among them, were created for Indian body shapes and the Indian climate rather than adapted from Western patterns.

Where are Lovable products made?

All Lovable and Daisy Dee products are made in India. Lovable Lingerie Ltd runs three manufacturing units: two on Kanakapura Road in Bengaluru, Karnataka, which began production in 1995 and 2005 and together have a capacity of 60 lakh pieces a year, and one in Roorkee, Uttarakhand, which opened in February 2010 with a capacity of 7.5 lakh pieces a year. The units follow the production layouts and quality specifications set up with Lovable USA, and some laces and fabrics are imported for the premium ranges. Design, pattern-making and sampling happen in the company's Bengaluru design studio.

What is Daisy Dee?

Daisy Dee is Lovable Lingerie Ltd's second brand, acquired from Maxwell Industries in March 2004 for the mid-market segment. It covers cotton non-padded and seamless bras, hipster and bikini panties, camisoles and nightwear at everyday prices: bras from ₹179 and panties from ₹89 on this store. Daisy Dee products are made in the same Bengaluru and Roorkee factories as Lovable. The company also owns the College Style brand for younger customers, acquired in 2009.

Is lovableindia.in the official store?

Yes. lovableindia.in is operated by Lovable Lingerie Ltd and is the only official direct-to-customer store for the Lovable and Daisy Dee brands. The same products are also sold through Lovable's retail partners and on major Indian marketplaces, but prices, combo packs, size availability and customer care on this site come directly from the manufacturer. Customer care: support@lovableindia.in, +91-80-4228-9622.

What Lovable India sells

Over 800 styles across bras (sizes 30A to 44D, from ₹179), panties and panty packs, camisoles, sportswear (sports bras, tights, track pants, joggers, shorts), nightwear and thermals. If you are unsure of your size, use the bra size chart or the bra size calculator, or read the guide for your size, for example 34B or 36C.

Delivery, cash on delivery and returns

Shipping: free on every order, anywhere in India. Prepaid orders are dispatched within 48 hours; metro cities usually receive them in 2 to 3 working days and other locations in 4 to 7 business days, with online tracking after dispatch. Parcels are packed in plain outer packaging with no product description on the outside.

Cash on delivery: available across India. COD orders are verified at the time of ordering before dispatch.

Exchanges: if the size or colour is wrong, or the product is defective, contact customer care within 72 hours of delivery. Keep the product unworn and unwashed with tags attached; Lovable arranges a reverse pickup from most pin codes and sends a replacement of the same value. Lovable's policy is exchange rather than refund; the full exchange policy and shipping policy are published on this site.

Lovable India FAQs

Is Lovable an Indian brand?

Yes. Lovable is owned and made by Lovable Lingerie Ltd, an Indian company incorporated in Mumbai in 1987 and listed on the NSE and BSE. The Lovable brand name for India, Nepal and Bhutan was acquired from Lovable World Trading Company, USA, in 2000; every Lovable product sold on lovableindia.in is made in India.

Where are Lovable bras made?

In Lovable Lingerie Ltd's own factories in India: two units on Kanakapura Road, Bengaluru (opened 1995 and 2005) and one in Roorkee, Uttarakhand (opened 2010). Nothing sold here is imported finished goods.

Is lovableindia.in the official Lovable website?

Yes. lovableindia.in is the official online store of Lovable Lingerie Ltd for the Lovable and Daisy Dee brands. Orders are packed and shipped by the company, and customer care is reached at support@lovableindia.in or +91-80-4228-9622.

Does Lovable India offer cash on delivery?

Yes. Cash on delivery is available across India, with a quick order verification at the time of ordering. Shipping is free on every order; prepaid orders are dispatched within 48 hours.

What is the return or exchange policy?

Size, colour and defect issues are exchanged, not refunded: contact customer care within 72 hours of delivery, keep the product unworn with tags, and Lovable arranges a reverse pickup from most pin codes. Exchanges are for a product of the same value, subject to stock.

What is the difference between Lovable and Daisy Dee?

Both are made by the same company in the same factories. Lovable is the premium line (bras from about ₹280), with ranges such as All Day Long, Cotton Essensuals, Encircle and Confi. Daisy Dee is the everyday-value line, with non-padded cotton bras from ₹179 and panties from ₹89.

Company information on this page is from Lovable Lingerie Ltd's corporate disclosures and this store's published policies. Last updated 17 October 2026.